Social Media Marketingby Tom Johnson |
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OK, you've finally written the book. And it's in print. How are you going to sell it? The major marketing buzz in the past year for all products and services is
Social Media Marketing.
We're talking about Facebook, Twitter, YouTube, Linked-In , MySpace. Pepsi Cola this year shifted $20 million ad plans away from the Superbowl to social marketing. And Coca Cola is headed down the same road. Can we sell books the same way? Of course. This 90 minute session will show how authors are using a gumbo of cheap-and-easy digital tools to reach out to readers and potential readers, building an audience for your in-person readings and priming the pump for the cash register when your next book hits the stores.
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